One of the biggest social media apps in the world are at it again. Twitter is trying new ways to increase profits as well as giving its advertisers the opportunity to reach more of their audiences. "Twitter Remarketing" allows one to target audiences that have visited your site and those who are on twitter after a Promoted Tweet. Its main focus is to target those who have paid a little attention to your site. This in my opinion is extremely smart, as you get to know who your target market consists of, then you can exploit customers wants and needs. Interested customers are always willing to become actual customers, as soon as you give them the desired attention they are seeking. An article by Matthew Yeoman states: "The goal of Twitter remarketing is to take advantage of that original contact, help consumers remember you, and catch them at a moment when they're ready to make a purchase". This is self explanatory, as ones original contact with a customer must lead to them remembering you, which could lead to a potential purchase for your business. I encourage you to go read that article by Matthew, which can be found under the MarketingProfs website. It gives you the step-by-step explanation on how to download "Twitter Remarketing", with a few tips on how to work it properly. Sincerely, Zinny | |